🎬 Coffee On Set ☕️

I recently had the chance to work on a project in one of my favorite places in the world—Zion National Park. If you’ve never been, imagine towering red rocks glowing under the sun, shifting colors from vibrant orange to deep purples as the day moves on. It’s a cinematographer’s dream, but, as with any shoot, there’s always more going on behind the scenes than you might expect. Here’s how this latest adventure played out and what I learned along the way. The Project I was hired as the...

Hey Reader, How has the start of Q4 been going for you? I've been asking my friends this question because for most, the year hasn't been great. I was pleased to hear that they are experiencing an upswing of work and new opportunities. Companies have their final marketing budget, and are ready to execute their campaigns This is a great time for creatives to seek collaborations and new opportunities I am excited to share share some BTS 🎬 from my trip the Salt Flats, and a few lessons learned,...

I want to share how I turned ChatGPT into my go-to resource for technical questions so you can do the same! If you’ve ever been stuck searching for the perfect, tailored solution to a problem you have when editing video, this might just change the way you work ☕️ The Challenge For most of the year, I’ve been working on a documentary series about space exploration. The footage looks incredible thanks to a Sony Burano paired with Atlas Orion Silver Edition Anamorphic lenses 🤩 But the real...

Welcome to Coffee On Set ☕️ I'm brewing up experience-based insights, & workflows to streamline your video production process. I share what I am using, testing, and learning with readers like you every other week. If you’re a content creator, video producer, production company, or content agency looking to streamline your processes and connect with like-minded professionals, you’re in the right place. 👋 I’m Rob Ruscher, and this newsletter is all about creating automated workflows, and...